"MY 10 DAYS OF SOCIAL MEDIA AND WEB MANGEMENT MASTERY " EXPERIENCE

 SOCIAL MEDIA AND WEB MANAGEMENT : -

  • These workshop gives us deep knowledge about social media and also I am grateful to my university LJIMB to gives us these opportunity to  join these workshop and also I am glad that I join these interesting workshop


  • Our mentor manoj sir has thought us all over about social media in deeply that how can we take benefits from these and how can we earn from the social media .
  • so, basically we started with google display with their ads and how we can earn from these and also how we can take benefits .

 

  1.  GDN(GOOGLE DISPLAY NETWORK )

Group of more than 2 million websites ,video and apps where your google ads can appear.


  • Brand awareness 
  • hyper target approaches 
  • frequency 
  • google ads (SEO -search engine optimization )
  • Marketing have types 
  • Traditional marketing :-form of marketing that uses offline media to reach an audience .
  • Digital marketing :-form of marketing that involves electronic to reach an audience.
  • Organic marketing :- naturally get your customer .
  • Inorganic marketing :-by paying money to get customer.
  •  Affiliate marketing :- to get commission , customer purchased product on your based of recommendation .
  • E-commerce marketing :- promote online store  

INTEGRATED DIGITAL MARKETING 


  • podcast marketing ;-the act of building a strategy and using tactics that are all geared towards growing your audience and awareness.
  • Email marketing ;-direct marketing that uses email to promote your business's products or services. It can help make your customers aware of your latest items or offers.
  • Niche marketing ;- A niche market is the subset of the market on which a specific product is focused.
  1. Identify the niche of the brand (company )
  2. how to choose a niche ?


  • knowledge  :- what I am good at 
  • passion :- what I like 
  • profitability :- what people will buy.
  • social media goals :- brand awareness , increases sales ,brand engagement , increase traffic  .
  • Buyer personas:- A buyer persona is a detailed description of someone who represents your target audience.
Moreover we learned about various social media platforms. 
Twitter :- 
  • thoughtful leader uses these 
  •  main purpose :- customer support for business 
  • 67%of twitter user are more likely to buy from brand they follow on twitter .
  • 42% of consumer learn about product and services via twitter .
  • MISTAKE THAT DONE BY USER :- 
  • Profile not optimized 
  • no bio , no cover page 
  • people do not tweet constable 
  • hashtags (less or more )
  • position - achievement 
  • bio - slogan , #whatever new product launch .
LinkedIn:-

used by professional people and its a professional plate form also used in networking more used as to build personal brand .
  • Important:- jobs , hiring ,leads business, 
  • types of account :- personal / creator account ,company page 
  • Engagement :-like +comment +share +Retweets
  • Engagement rate :- total engagement/no of follower 
  • Impression :- No of times show .
  • INSTAGRAM :-

Used for people attract the people by visual from content like photo's ,reels .
  • Instagram Algorithm :- information about the past ,information about the person who posted , your activity , your history of interaction with , relationship , timeline ,someone interest, frequency of use , following , session times.
  • Instagram analytics  :- 
  • Engagement :-like +comment +share +Retweets
  • Engagement rate :- total engagement/no of follower 
  • Reach -  how many new account saw these post 
  • Impression :- No of times show the post was seen.
  • View :- total no of view of post 
  • CPV (COST PER VIEW )
  • Tracking link in bio 
  • CTR (click through rate )
  • impression when social media will not give directly = reach h*6 
  • 20 Tags 
  • 30 Hashtags 
And also we learn about T and V Shaped digital marketer
  • T shaped digital marketer 


  • V shaped digital marketer :-


various websites used in these :- 
  • blogger .com - blog 
  • Chat GPT- about session 
  • copy .ai - content writing
  • grammely - to check sentences  
  • word tune - best tool for content writing 
  • crystal - analysis of profile
  • followerwonk - for twitter 
  • canva - design
  • medium.com - push the blog to goggle 
  • qoruz - data of all influencer of Instagram
  • pubbler - used for twitter , link din
  • creator studio - Instagram , Facebook (schedule post  )  




 

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